Elvira di Gaïa (Elvira Panagiotopoulou)

 Growing up breathing an endless air of creativity, has fostered her sense of aesthetics and her pure love for craftsmanship.

Born in Athens and raised in Paris, Elvira grew up surrounded by the Greek natural and the French urban environments, becoming sensitive to the elements of both cultures. Her childhood was populated with dynamic, elegant and creative women who stimulated her with their strength and sophistication.

Her love for fashion and craftsmanship was sealed, at an early age, by the creation of a jewellery and footwear line while studying Marketing and Communication in Athens. The creative process was so exciting, she decided to hone her skills with a Footwear Design course at the London College of Fashion. With an excited spirit she decided to move to Italy, in 2007, to study Footwear Design at Cercal, the school of Sergio Rossi, at San Mauro Pascoli and later on to achieve an MA in Fashion Accessories at Istituto Marangoni in Milan. 

Upon completing her studies, she started working in Paris and Milan with some of the most prestigious luxury footwear and fashion brands, such as Bruno Frisoni, Diego Dolcini, Narciso Rodriguez, Madeleine Vionnet, Dolce & Gabbana and Balmain.

In 2015, she decided to take the leap and launch her own luxury footwear brand made in Italy, under the name DI GAΪA.
In February 2018, she won the contest “The Future Footwear Generation” held by Vogue Talents and Rene Caovilla.
Today she lives in Athens, Greece and works as a creative director for her brand DI GAΪA, and as a footwear consultant for Greek fashion brands.